As Vice President of Strategy, Amy brings her extensive background in nonprofit and political fundraising to response management. A staunch believer that the same amount of effort to get the mail out the door should be carried through to the processing of the donation and subsequent donor experience, Amy leads the development of back-end solutions at Merkle RMG to continue donor conversations, facilitate the ultimate donor experience and tackle industry challenges. With her knowledge-base deeply rooted in the implementation and execution — and the strategy and analytics — of fundraising, she brings a unique perspective to the team that enables Merkle RMG to deliver strategic solutions that complement clients’ fundraising efforts. For over a decade, Amy has worked with nonprofits, presidential campaigns and political organizations to develop integrated multi-channel fundraising strategies. She is also active in the nonprofit community. Amy is a member of the Association of National Advertisers (ANA) Nonprofit Federation Advisory Council and has co-chaired two ANA Nonprofit Conferences. She is also on the Board of Directors of the Direct Marketing Fundraisers Association (DMFA). She is a graduate of Providence College with a B.A. in Political Science and Economics.