Amy Bobrick

Photo of Amy Bobrick

As Vice President of Strategy, Amy brings her extensive background in nonprofit and political fundraising to response management. A staunch believer that the same amount of effort to get the mail out the door should be carried through to the processing of the donation and subsequent donor experience, Amy leads the development of back-end solutions at Merkle RMG to continue donor conversations, facilitate the ultimate donor experience and tackle industry challenges. With her knowledge-base deeply rooted in the implementation and execution — and the strategy and analytics — of fundraising, she brings a unique perspective to the team that enables Merkle RMG to deliver strategic solutions that complement clients’ fundraising efforts. For over a decade, Amy has worked with nonprofits, presidential campaigns and political organizations to develop integrated multi-channel fundraising strategies. She is a graduate of Providence College with a B.A. in Political Science and Economics.   

Blueberry Lake, East Warren, VT
Graphic depicting building results
Family around Thanksgiving table
Image of a man looking at an illustration of ideas for personalized donor experiences
Image of mail extraction
Image of money in a trash can
Photo of Merkle leadership team