Recent performance trends confirm that nonprofits are acquiring fewer donors than ever before and retaining less of the donors they acquire. Lackluster response rates in the low single digits continue to plague nonprofits' acquisition programs, while abysmal new donor retention rates remain in the mid-twenties. Nonprofits need new donors far more than new donors need nonprofits.
Inspired by our industry’s fundraising benchmark reports, Merkle RMG has published our first Nonprofit Donation Processing Benchmark Report. This report is a quarterly in-depth review of donation processing data to give nonprofits a view into the transactional side of fundraising.
Yes, “why are nonprofits losing half of their donors?” is an important question that fundraisers need to reflect upon. But it’s not the only question they should be asking themselves, and certainly not the most important.
Yesterday, an article I wrote discussing the value of donor feedback was published on The Grow Report. I know for months I’ve been talking about the value of donor feedback, but this article sums it up nicely.
We’ve been promoting the first phase of Rapport services to our clients — solutions focused mostly on undeliverable mail and our ability to help organizations minimize mail that doesn’t reach its intended recipient and maximize the results of their fundraising campaigns.