Yesterday, an article I wrote discussing the value of donor feedback was published on The Grow Report. I know for months I’ve been talking about the value of donor feedback, but this article sums it up nicely.
- Donor response data is a free data source! And it is wildly underutilized and often overlooked.
- There is much value to judging what’s on the outside of an envelope – take notice of the small details.
- And there is even more substance on the inside - comments are the gateway to two-way conversations.
Check it out – Your Donors Are Speaking, But Are You Listening?