Are You Listening to What Your Donors Have to Say?

Yesterday, an article I wrote discussing the value of donor feedback was published on The Grow Report.  I know for months I’ve been talking about the value of donor feedback, but this article sums it up nicely.

  • Donor response data is a free data source!  And it is wildly underutilized and often overlooked.
  • There is much value to judging what’s on the outside of an envelope – take notice of the small details.
  • And there is even more substance on the inside - comments are the gateway to two-way conversations.

Check it out – Your Donors Are Speaking, But Are You Listening?