Last year, I started my new role here at Merkle RMG, and after nearly 10 years living in the D.C. metro area, I moved closer to home, landing in Newport, Rhode Island. It was a year full of big life changes; needless to say, it took me a bit of time to get settled and get my feet under me (both in my role and in my new city).
But thankfully, I had the good fortune to celebrate the New Year with wonderful friends in Vermont. There was some skiing (truthfully, more time was spent in the lodge than on the slopes), some snowshoeing, a few intense games of Jenga and Bananagrams, and a ton of laughing.
It was everything I needed to relax, recharge, and refocus for the year ahead. And goodness, did I need those few days!
This year has taken off like a rocket. Not even a full month into 2018, things around here are already busy, busy, busy! And they’re not looking to slow down any time soon. (I love it!)
Last year, I spent a lot of time coming to understand our operational processes — attempting to learn each department top-to-bottom, focusing on the donor feedback we capture. I still have much to learn, but I learned enough to recognize that Merkle RMG sits at a unique (and important) place in the giving cycle. And not for the reason you might be thinking — it’s not just because we’re the ones who handle the money. (I’m not downplaying the importance of speedy deposits because, as we’ll all agree, those are paramount. But everything is not always about the money!)
The reason Merkle RMG is critical is because we are the eyes and ears for a nonprofit. Think about it — we are the first to engage with a donor. Whether it is processing a donation, flagging a piece of comment mail, responding to an email, or answering a phone call — we are first to react to a donor’s behavior. And not only do we see and hear firsthand donor feedback, we capture these transactions and interactions. We capture millions of discreet donor actions, and with this behavioral data we can apply a quantitative measure to an otherwise qualitative factor.
So, what am I getting at? I’m getting at the fact the Merkle RMG has the ability to help nonprofits execute a connected and more personal experience for their donors. We have created a suite of services that nonprofits can use to create a one-to-one fundraising experience.
I can’t share all the details right now, but we have some exciting new services to share with the nonprofit community. So, keep an eye out over the next few weeks for a formal announcement.
And if you’re attending the DMA Nonprofit Conference in Washington, D.C. next month, let me know. I’d love to touch base and share more about the innovative ways we are using donor data to improve the donor experience.
I’m ready and raring to go! 2018 is going to be a big year, and I am eager to share our new services with you! If you’re attending the conference next month, I look forward to seeing you there! If not, you can follow me on Twitter (@AmyBMerkleRMG) for the latest and greatest on all things Merkle RMG!
Here’s to a momentous year!