Merkle Response Management Group (Merkle RMG), a subsidiary of Merkle, a leading technology-enabled, data-driven performance marketing agency and the nation’s largest privately-held agency, has been selected by Catholic Charities USA (CCUSA) to manage its direct mail gift processing and donor service requirements. Merkle RMG provides a comprehensive solution that includes mail processing, scanning, imaging, data entry, exception services, and call center and email management. The three-year contract began in October 2014.
Since 1910, CCUSA has supported agencies nationwide to advocate for social change and to eradicate poverty. The services provided by Merkle RMG allow CCUSA to provide exceptional donor service through timely donation processing and prompt acknowledgement of gifts, helping the organization to develop stronger relationships with its donors. By supporting CCUSA’s donation processing efforts, the charity is able to focus more of its resources on efforts to reduce poverty and serve those in need.
“Merkle Response Management Group was the only full-service caging vendor on the market able to serve all of our needs through one streamlined service. It is the combination of its exceptional service, cutting-edge technology, and its desire to help further our cause that made the decision to work with Merkle RMG an easy one,” said Brian Gavin, senior vice president of Advancement for CCUSA. “We can now move forward with a renewed focus on our organization’s beneficiaries – America’s poor - with confidence that Merkle RMG has donation processing down to a science.”
“Donation processing is a key element of a successful direct mail fundraising program. Merkle RMG’s comprehensive and integrated service solution allows Catholic Charities USA to focus its efforts on serving the 48 million Americans facing poverty today. CCUSA’s work improves the lives of so many of our nation’s poor, with efforts that include providing housing for more than 475,000 individuals. Partnering with Merkle RMG will further these efforts by building and nurturing the donor relationships that will help make CCUSA’s goal of ending poverty in America a reality,” said Bill Sayre, president of Merkle RMG.
About Catholic Charities USA
Catholic Charities USA (CCUSA) is leading a national movement to end poverty in America. In communities across the country, Catholic Charities member agencies are helping individuals and families in poverty achieve their full potential. Together we are dedicated to creating a life of opportunity and self-sufficiency for each of the 45 million of our brothers and sisters who live in poverty. CCUSA was founded in 1910 on the campus of Catholic University of America in Washington, D.C. as the National Conference of Catholic Charities. For more than 100 years, CCUSA has guided and supported the vast network of Catholic Charities agencies nationwide in a common mission to serve, advocate, and convene. For additional information, please visit www.catholiccharitiesusa.org.
Founded in 1983, Merkle’s Response Management Group is dedicated to providing complete response processing and fulfillment solutions, including lockbox/caging, scanning, data entry, imaging, inbound call center, email management, acknowledgment printing and mailing, and premium/product fulfillment services. RMG serves more than 200 clients in the nonprofit, government, healthcare, and retail markets. For more information about Merkle RMG, please visit www.merkleresponse.com, or follow us on Twitter@MerkleRMG.
Merkle is a global data-driven, technology-enabled performance marketing agency. For more than 25 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle, the nation’s largest privately held agency, to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights. When combined with its strength in performance media, Merkle creates customer experiences that drive improved marketing performance and shareholder value. With more than 2,700 employees, the privately held corporation is headquartered in Columbia, Maryland with 14 additional offices in the US and offices in London, Shanghai and Nanjing. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.
Merkle RMG: http://www.merkleresponse.com
Sage Communications (for Merkle RMG)