Merkle Response Management Group Engaged to Provide Donation Processing and Fulfillment Services to the American Battlefield Trust

Tuesday, November 9, 2021

Technology-driven response management company announces strategic service partnership with the nation’s leading heritage land preservation organization

HAGERSTOWN, Md. – Nov. 9, 2021 — Merkle Response Management Group (Merkle RMG), a subsidiary of Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company, has been chosen by the American Battlefield Trust to manage the nonprofit’s direct mail donation processing along with its acknowledgement and premium fulfillment requirements. The American Battlefield Trust is a national preservation organization working to preserve America’s hallowed battlegrounds and educate the public about what happened there and why it matters.

David Duncan, president of the American Battlefield Trust, cited Merkle RMG’s reputation, expertise, technology, and scale as key factors in the organization’s decision to enter the service partnership.

“Our mission is to preserve 18th- and 19th-century history — but we’re committed to using the best of 21st century capabilities to serve our members,” said Duncan. “In addition to its distinction as an industry leader, Merkle RMG has the capacity, insight, and tools to help us do even more for our mission and our donors.”

Under this strategic engagement, Merkle RMG provides caging, scanning and imaging, data capture, and exceptions services in a single integrated donation processing solution. Additionally, it delivers timely acknowledgements and premiums on the nonprofit’s behalf, customizing each response by donor and giving campaign. Since services began, the American Battlefield Trust has noted a 50% decrease in the time it takes to mail acknowledgements and expects to shorten its premium fulfillment timeframe by up to 80%.

By improving efficiency and accuracy while reducing costs in these critical fundraising operations, the American Battlefield Trust says it is better able to remain a responsible trustee of donor gifts.

“Our responsibility to our donors is paramount,” said Duncan. “We’re grateful stewards of their donations, and we want to use those funds as strategically and thoughtfully as possible. With the efficiencies we’re realizing at Merkle RMG, we’re able divert more resources to our core mission of historic preservation and education.”

“The American Battlefield Trust works tirelessly to protect America’s hallowed historic sites and serve as an educational resource to the American public,” said Merkle RMG President Kent Grove. “Merkle RMG understands that donors are the life blood of these preservation efforts. We’re proud to provide the high-quality processing capabilities and donor support services this organization needs to elevate the giving experience for its members—at speed and at scale.”

About Merkle Response Management Group

Merkle Response Management Group (RMG) is a processing, data, and technology-driven company. By combining best-in-class direct-response processing, customer care, and fulfillment solutions with actionable data insights, Merkle RMG drives one-to-one relationships for an improved donor and customer experience that increases retention and revenue. Applying best practices learned during 38 years in business, the company employs a high-tech/high-touch approach that helps minimize costs while ensuring a high level of donor and customer satisfaction through fast, accurate, secure, and responsive service that is tailored to each client’s requirements and strategic objectives. RMG serves more than 200 clients in the nonprofit, government, and commercial markets. For more information about Merkle RMG, please visit, or follow us on Twitter @MerkleRMG.

About Merkle

Merkle is a leading data-driven customer experience management (CXM) company that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The company’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalized marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 13,000 employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the Americas, EMEA, and APAC. Merkle is a dentsu company. For more information, contact Merkle at 1-877-9-Merkle or visit

About the American Battlefield Trust

The American Battlefield Trust is dedicated to preserving America’s hallowed battlegrounds and educating the public about what happened there and why it matters today. The nonprofit, nonpartisan organization has protected more than 53,000 acres associated with the Revolutionary War, War of 1812, and Civil War. Learn more at


Kite Hill PR for Merkle
Bridget Callahan

Mary Koik, Director of Communications for American Battlefield Trust