Merkle Response Management Group Engaged to Provide Donation Processing Services to the Sierra Club

Wednesday, August 4, 2021

Technology-driven response management company announces strategic partnership with environmental nonprofit

HAGERSTOWN, Md. – August 4, 2021 — Merkle Response Management Group (Merkle RMG), a subsidiary of Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company, has been selected by the Sierra Club to oversee all aspects of the environmental nonprofit’s direct mail donation processing. Merkle RMG is now actively providing these services to the national grassroots organization, which works to advance climate solutions and ensure all people have access to a healthy environment. 

“After conducting a formal RFP, the Sierra Club found that Merkle RMG had the most comprehensive suite of services in the industry,” said Dan Olinger, senior director of membership retention at the Sierra Club. “From our first conversation with Merkle RMG, it was apparent that not only were they leaders in their field, but they also genuinely cared about our organization and mission.”

Olinger added, “Merkle RMG made us feel comfortable with their implementation process, and the decision to partner with them was easy. Their roster of over 210 nonprofits is impressive, and their track record of exceptional operational delivery—combined with outstanding customer service—were all important elements in our decision-making process.” 

Under this strategic partnership, Merkle RMG delivers caging, scanning and imaging, data capture, and exceptions services in a single integrated donation processing solution that supports the Sierra Club’s direct mail fundraising. By allowing the Sierra Club to confidently outsource these critical processes, Merkle RMG enables the nonprofit to focus on its mission while ensuring efficiency and security in its fundraising operations.

“Merkle RMG is proud to partner with an impactful organization like the Sierra Club, and we welcome the opportunity to support its tireless work to protect our planet’s natural resources,” said Merkle RMG President, Kent Grove. “Our relationship with the Sierra Club is built on transparency and frequent, proactive communication. This has already resulted in a smooth and efficient implementation, and it sets a solid foundation for exceptional service delivery, superior customer support, and an elevated donor experience for years to come.”

Following a successful onboarding and implementation earlier this year, Merkle RMG’s dedicated account management team continues to support the nonprofit’s day-to-day needs. At the same time, it remains focused on applying best practices to effectively support the Sierra Club’s strategic objectives. 

About Merkle Response Management Group

Merkle Response Management Group (RMG) is a processing, data, and technology-driven company. By combining best-in-class direct-response processing, customer care, and fulfillment solutions with actionable data insights, Merkle RMG drives one-to-one relationships for an improved donor and customer experience that increases retention and revenue. Applying best practices learned during 38 years in business, the company employs a high-tech/high-touch approach that helps minimize costs while ensuring a high level of donor and customer satisfaction through fast, accurate, secure, and responsive service that is tailored to each client’s requirements and strategic objectives. RMG serves more than 200 clients in the nonprofit, government, and commercial markets.  For more information about Merkle RMG, please visit, or follow us on Twitter @MerkleRMG.

About Merkle

Merkle is a leading data-driven customer experience management (CXM) company that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The company’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalized marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 12,000 employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the Americas, EMEA, and APAC. Merkle is a dentsu company. For more information, contact Merkle at 1-877-9-Merkle or visit

About the Sierra Club

The Sierra Club is America’s largest and most influential grassroots environmental organization, with more than 3.5 million members and supporters. In addition to protecting every person's right to get outdoors and access the healing power of nature, the Sierra Club works to promote clean energy, safeguard the health of our communities, protect wildlife, and preserve our remaining wild places through grassroots activism, public education, lobbying, and legal action. For more information, visit


Kite Hill PR for Merkle
Bridget Callahan