Schultz to Advance Nonprofits’ Retention Strategy With Donor-First Approach
Merkle Response Management Group (Merkle RMG), a subsidiary of Merkle, a leading technology-enabled, data-driven performance marketing agency, has announced the appointment of Jann Schultz to the position of vice president of client services. In her role, Schultz will lead Merkle RMG’s Account Management and Implementation teams in their work to smoothly onboard new clients and provide exceptional day-to-day support to the more than 180 nonprofit clients that rely on the company’s response processing, donor care and fulfillment services to support their fundraising programs.
Schultz will work closely with Merkle RMG’s current clients to understand their fundraising objectives and tailor service solutions that consistently deliver a world-class giving experience that delights donors. Responsible for overall management and effectiveness of all client support functions, Schultz will help clients drive donor-centric strategic programs in order to build stronger donor relationships and ultimately improve retention.
“For over a decade, I’ve worked directly for nonprofits, executing direct response marketing programs and fundraising operations. What I found over that period is that, while nonprofits can easily communicate organizational impact, they oftentimes forget that an impact can’t be made without the donor,” said Jann Schultz, vice president of client services at Merkle RMG. “There needs to be a cultural shift in how this industry recognizes and treats the donor. Driving loyalty and retention is at the heart of what I do, and in my new position at Merkle RMG, I hope to help nonprofits put the right processes in place that reinforce a donor-first commitment.”
Schultz brings over 10 years of experience in the nonprofit space to her role. In her first three years as senior director of individual giving and communications at Project HOPE, Schultz guided the integrated direct response program to a 14 percent increase in annual value per donor. Also, under her position as associate vice president of donor services at Operation Smile, Schultz oversaw fundraising support functions and recognized a 76.6 percent growth of the organization’s annual donor file over a five-year period. Schultz also has customer service experience in the for-profit world, serving as manager of learning and development at a multi-brand travel distributor, where she was responsible for training and development of 1,000 employees across call center locations in the United States and Canada.
“Given her previous experience, Jann brings a unique perspective of the client side of operations. Through this, we have the ability to be a true advocate for the long-term success of our partners and what they are trying to accomplish,” said Bill Sayre, president of Merkle RMG. “As a recognized and valued industry player, paired with her passion for the industry we serve, Jann will allow Merkle RMG to deliver insights in a way that will elevate how we support and deliver solutions to our customers, and we are very excited to have her on board.”
Founded in 1983, Merkle’s Response Management Group is dedicated to providing complete response processing and fulfillment solutions, including lockbox/caging, scanning, data entry, imaging, inbound call center, email management, acknowledgment printing and mailing, and premium/product fulfillment services. RMG serves more than 200 clients in the nonprofit, government, healthcare, and retail markets. For more information about Merkle RMG, please visit www.merkleresponse.com, or follow us on Twitter @MerkleRMG.
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 4,400 employees, Merkle is headquartered in Columbia, Maryland, with 16 additional offices in the US and 11 offices in Europe and Asia. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.
Merkle RMG: http://www.merkleresponse.com
Sage Communications (for Merkle RMG)