Merkle Response Management Group Selected to Provide Donation Processing Services to The Nature Conservancy

Tuesday, July 19, 2016


Merkle Response Management Group (Merkle RMG), a subsidiary of Merkle, a leading technology-enabled, data-driven performance marketing agency, has been chosen by The Nature Conservancy (TNC) to manage the organization’s direct mail donation processing. TNC is a nonprofit organization working around the world to protect the lands and waters on which all life depends. 

“To help serve TNC’s mission and our members, we need a donation processing partner that understands the nonprofit industry inside and out and appreciates our organizational complexities. Merkle RMG fulfills and exceeds this need, providing ideas and best practices from their extensive donation processing and donor care experience,” said Georgina Price, director of membership operations at The Nature Conservancy. “We have a true partner in Merkle RMG. Their team operates under the belief that our success is their success.”

TNC selected Merkle RMG to provide mail processing, scanning and imaging, data entry and exceptions handling, in turn allowing TNC to focus on its mission. With 33 years of nonprofit industry experience, Merkle RMG provides these services via a high-tech approach that is tailored to the unique needs of TNC. That approach leverages technology to help minimize costs while ensuring each response is handled in a timely and accurate manner according to TNC’s specific business rules. The three-year contract began in March 2016.

“It is critical to remain responsive to our donors through good stewardship including efficient donation processing. Merkle RMG is making this possible,” said Kimberly Ballestracci, manager of treasury operations for The Nature Conservancy. “Merkle RMG understood our donor service needs and quickly delivered, helping us achieve processing goals shortly after the initiation of our engagement.”

“The Nature Conservancy does amazing work globally to protect threatened habitats. By sharing our best practices and using advanced processing technology, we provide a consistently high level of responsive donation processing support so The Nature Conservancy team can focus on their important mission,” said Bill Sayre, president of Merkle RMG. “Our nonprofit clients are changing the world. We give them confidence their donations are being handled by a trusted partner to help them deliver on commitments made to their stakeholders.”

About The National Conservancy

The Nature Conservancy is the leading conservation organization working around the world to protect ecologically important lands and waters for nature and people. Since 1951, the Conservancy has built a tremendous record of success addressing the most urgent conservation threats at the largest scale.They are headquartered in Arlington, VA

About Merkle Response Management Group

Founded in 1983, Merkle’s Response Management Group is dedicated to providing complete response processing and fulfillment solutions, including lockbox/caging, scanning, data entry, imaging, inbound call center, email management, acknowledgment printing and mailing, and premium/product fulfillment services. RMG serves more than 200 clients in the nonprofit, government, healthcare, and retail markets.  For more information about Merkle RMG, please visit, or follow us on Twitter@MerkleRMG.

About Merkle

Merkle is a global data-driven, technology-enabled performance marketing agency and the largest independent agency in the US for CRM, digital, and search. For more than 25 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights. When combined with its strength in performance media, Merkle creates customer experiences that drive improved marketing performance and shareholder value. With more than 3,400 employees, the privately held corporation is headquartered in Columbia, Maryland with 15 additional offices in the US and offices in Barcelona, London, Shanghai, and Nanjing. For more information, contact Merkle at 1-877-9-Merkle or visit