Yamamoto’s hire follows former President Bill Sayre’s promotion to CEO, Merkle RMG
Columbia, MD – June 1, 2020 — Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency has appointed Phil Yamamoto to President of Merkle Response Management Group (RMG). The best-in-class processing, data, and technology provider continues to elevate its leadership team, following the promotion of former President Bill Sayre to CEO in March.
Yamamoto brings over 25 years of experience in business development and sales and operational planning, most recently serving as executive vice president at Hungry Harvest. While at Hungry Harvest, his roles included strategic operational planning, cross-functional leadership, new market development, vendor management, and supplier engagement. With a wealth of experience in the consumer packaged goods (CPG), Distribution, and Agriculture industries, Yamamoto also held senior positions within supply chain management and operations at Nutrisystem, SweetWorks Confections, and Ready Pac Foods.
“Phil brings a fresh perspective to Merkle RMG with his strong operations and processes background. I am confident in his skills to lead our company,” said Sayre. “2020 is a year of innovation and change for us all, and Phil will undoubtedly have a positive impact on all facets of our business moving forward.”
As president of Merkle RMG, Yamamoto is charged with enhancing the company’s already strong service offerings within the nonprofit sector. His immediate focus will be to immerse himself in understanding the current nonprofit landscape; challenges, risks and opportunities, and then turning those insights into actionable initiatives within Merkle RMG.
“Merkle RMG embodies best-in-class customer service and care, and I’m excited to be part of this leadership team, focused on growing and innovating such an established business,” said Yamamoto. “There is a lot of opportunity for RMG as we continue to provide exceptional service and partnership for our clients and partners. I am eager to be a part of this incredible team.”
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 9,600+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the US, EMEA, and APAC. In 2016, the agency joined the Dentsu Aegis Network.
Kite Hill PR for Merkle