Merkle RMG Elevates Bill Sayre to Chief Executive Officer

Thursday, March 12, 2020

Promotion follows accomplished tenure with the company, including 325% revenue growth

Columbia, MD – March 12, 2020 – Merkle (, a leading technology-enabled, data-driven performance marketing agency has announced the appointment of Bill Sayre to CEO of Merkle Response Management Group (RMG), a best-in-class processing, data, and technology provider focusing on the nonprofit, government, and commercial sectors. Sayre previously held the role of president and has played a substantial part in leading Merkle RMG with consistent growth, increasing profitability, and long-term retention of customers. Based in Hagerstown, Maryland, Sayre reports directly to David Williams, chairman and CEO of Merkle. 

Since joining Merkle RMG in 2001, Sayre has achieved a detailed understanding of the nonprofit business, focusing on key areas like technology investments, client satisfaction, and product innovation. Under his leadership as president, Sayre helped grow the company to more than 640 employees and build a portfolio of more than 200 clients. 

“I am extremely proud of the business that Bill has built during his time with RMG and want to recognize all that he has accomplished across the business,” said Williams. “Merkle drives one-to-one relationships for an improved donor and customer experience, and Bill continues to ensure that we are providing our customers with the best service and insights possible.” 

As CEO of Merkle RMG, Sayre will take on additional strategic oversight for the company by helping to expand the service offering to clients and developing strategic partnerships over the next five to ten years. Strategic planning and client relationships will be key focuses for Sayre in 2020 and beyond, as the company continues to expand. 

“Looking back at how far we’ve come in the nearly two decades since I joined RMG, I can’t tell you how proud I am of the work this company produces, how much we have grown, the brand that we have built, and the confidence that our clients have in our ability to provide a consistently high level of quality,” said Sayre. “It’s been an honor to champion that growth and to be part of a best-in-class payment processing provider. I’m thrilled about this opportunity to lead our future narrative and work more closely with the entire Merkle team.”

About Merkle RMG

Founded in 1983, Merkle Response Management Group (RMG) is a processing, data, and technology-driven company. By combining best-in-class direct response processing, customer care, and fulfillment solutions with actionable data insights, Merkle RMG drives one-to-one relationships for an improved donor and customer experience that increases retention and revenue.

About Merkle

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based customer experiences. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 9,600+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the US, EMEA, and APAC. In 2016, the agency joined the Dentsu Aegis Network. 
Kite Hill PR for Merkle
Moira Shannon