Aside from this being the time of year that I daydream about the pie bar that my mom and aunt meticulously plan each year, it’s the time of the year that I begin to reflect on the past year. Measuring myself against the goals I set out to accomplish, taking stock of the current state of affairs nationally and globally, and trying to make sense of the man-made and natural changes that have transpired.
Sorry folks, I’m just going to come out and say it. Nonprofit organizations do not practice true personalization. While many nonprofit organizations profess that they are providing experiences and communications that are “uniquely relevant” to existing and potential donors, the truth is — they’re not quite there yet.
Switching gears a bit this month, I want to take time to reflect on some current events. I also want to remind us all that what we do matters, and that innovation and out-of-the-box thinking must continue in order to propel our industry forward and enable the missions and work of the organizations we support.
Finally, organizations are using technology to complement and strengthen their fundraising program. But is this really the case? I’m not sure. In one conversation, I heard about how excited an organization was that it could marry its online and offline sustainer programs.
Whether or not you have money to burn, no one likes to waste money. And anyway, the government frowns upon burning their paper. So why are so many nonprofits squandering their resources on mailings to bad addresses?
Just about everything. Well, at least for me. “To be a champion, I think you have to see the big picture. It’s not about winning and losing; it’s about every day working hard and about thriving in a challenge.
Sustainer. It’s the buzz word in nonprofit fundraising for the past few years. And there’s good reason for it — sustainer programs are one of the most valuable segments within a fundraising program because of the compound effect of the gifts.
A data breach at your nonprofit would be devastating to your donor relationships and ability to fundraise. When donors see that their gifts are handled responsibly — with speed, accuracy and security — it builds their confidence in your organization. To successfully retain them, you must be able to assure and demonstrate to donors, first and foremost, that their data is safe.
When nonprofits think about how outsourcing can help their donation processing, they probably have some standard advantages in mind. In a typical outsourced solution, the benefits are mostly tactical; the donation processor receives the mail, puts money in the bank, captures data, delivers it to the client, and then starts all over again, always serving as the last link of the chain. This kind of solution supports the core competencies of caging and data capture, but it’s missing a strategic element.