Direct Mail

I’ve been involved in fundraising for over 17 years, working initially in data entry and other front and back-end services. Early on in my career I wrote standard operating procedures for donation processing at the American Red Cross. From my perspective, security in donation processing is hugely important.

With the current prevalence of digital media, I’m often asked if traditional direct mail is still relevant for nonprofit fundraisers. And despite the constantly changing digital landscape, the answer is yes — it’s definitely relevant. When I was in college, beepers were all the rage and cell phones weren’t even in existence. In the past decade, we’ve seen phones evolve from “just a phone” to complex mini computers. Who knows what the next communications development will be?