Recent performance trends confirm that nonprofits are acquiring fewer donors than ever before and retaining less of the donors they acquire. Lackluster response rates in the low single digits continue to plague nonprofits' acquisition programs, while abysmal new donor retention rates remain in the mid-twenties. Nonprofits need new donors far more than new donors need nonprofits.
Inspired by our industry’s fundraising benchmark reports, Merkle RMG has published our first Nonprofit Donation Processing Benchmark Report. This report is a quarterly in-depth review of donation processing data to give nonprofits a view into the transactional side of fundraising.
Yes, “why are nonprofits losing half of their donors?” is an important question that fundraisers need to reflect upon. But it’s not the only question they should be asking themselves, and certainly not the most important.
What are we doing about it? is the million-dollar question, and the answer is sadly, not much.
Merchant Services from Merkle RMG: Lower Cost Credit Card Processing For All Fundraising Channels
Can you believe we're almost two months into 2019 already?! Hopefully you are on track with your fundraising plans so far and this includes growth in the number and value of donations to your organization. Minimizing the cost of processing those gifts while making it an easy, secure and positive experience for your donors is critical to maximizing the funds that go toward serving your mission.
On May 29, Merkle RMG kicked off a project to expand and reconfigure these high-growth areas to support more staff and activity. But rather than broadening our facility footprint, we’re re-allocating our existing space to the areas that need it most — something we planned for when we bought the facility 11 years ago. This makes supporting our continued growth more sustainable and cost-effective.
In these highly competitive times, companies must focus on developing the internal systems to deliver a better customer experience. To do that requires understanding the state of the experience they are delivering today. So many organizations utilize “Voice-of-the-Customer” programs to systematically listen, learn and improve their services by incorporating feedback directly from their customers.
As our resident IT wizard, Jim oversees security, connectivity, software applications and hardware, and facility/property management. We rely on him to ensure that our technology and infrastructure support Merkle RMG’s current operations, growth and emerging services.
And we are not just tapping our inner-Tina Turner. All of us at Merkle RMG are driven by a love of our work…and a love of doing business with our partners! One of my goals is for that dedication and passion to show through in everything we do. And so, on this Valentine’s Day, I’m excited to share some new plus tried and true ways we show our love.